Penny


About Penny

Penny was born in England, raised in New Zealand, lived in America and settled in Perth, Australia. Together with her husband Mark, she is raising a teenage daughter and has twin twenty-something sons. "Coming home at the end of a solid working day to family and friends is my delight" says Penny, Co-author of the book – She’s Not Your Competition. She is a heart-felt communicator who believes in the power of a person’s story. Penny has over 25 years experience as a high level leader and spokesperson in both the private and non-profit sectors with significant public relations experience. She is currently the CEO of South Coastal Women's Health Services, and prior on the Leadership Teams of Rise Network and Riverview supporting people in areas of mental health, domestic and family violence, and children overseas at risk of exploitation. She holds an MBA and MBL, and is a Board Director for the Youth Affairs Council of Western Australia. For the past 15 years she has provided pro-bono support as a mentor for leaders and consultant to not for profits. Penny’s personal life endeavour is a determination to "make life better not bitter".


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What you believe about yourself, your core beliefs, are powerful and will inform your path. I asked my teenage daughter a question a little while ago – Who do you BELIEVE you are? Her responses were mostly positive; I’m funny, I think! I’m strong, so I’ve been told (definitely!) I’m tall […]

What You Believe About Yourself (Your Core Beliefs) will Inform ...



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I am in my mid-life (just!). I am in the mid-life of my professional career. I have a poster in my office area at home which reads, ‘Say YES to Adventures’. I mention this poster because I can identify that it is not always easy saying ‘yes to adventures’ in our career, and […]

Mid-Life Professional Career Regrets & New Adventures


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Coming up to the Christmas and holiday season, there is something that I look forward to more than anything – just sitting around, rather perhaps lazying around, and having fun, casual but meaningful conversations with family and friends. This Christmas is going to be a little bit different for us, […]

Creating Conversation Pits for Teenagers



There are many ways the word of ‘contribution’ can takes us… but what sprung to my mind was related to the family and in raising children, particularly through the teenager years when these young people are finding their own feet, developing their own thoughts and opinions and becoming the good independent […]

Forget the Chores, Contribute to the Family!


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Sharing Your Difficult Story Safely We are living in an age, with our various medias, and in particular social medias, when it is so easy to tell our story.  The challenge I often observe is that some people are sharing their ‘difficult life stories’ unwisely and the response by others […]

Sharing Difficult Life Stories Safely